ABOUT US

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                                                               *About Us *

Etoanic Ecommerce and Retail Private Limited is a growing Indian eCommerce and retail company focused on delivering quality, authenticity, and cultural value through digital innovation. As the parent company of Bharatiya Ethonics, Etoanic combines modern online retail strategies with deep-rooted Indian traditions to create a unique shopping experience. The company is committed to customer satisfaction, premium quality products, and building a trusted brand presence across India and global markets.

Bharatiya Ethonics, a flagship brand of Etoanic, represents the soul of Indian heritage through elegant and high-quality ethnic wear and lifestyle products. The brand is designed for modern consumers who appreciate tradition, craftsmanship, and timeless fashion. With a strong emphasis on design, comfort, and cultural identity, Bharatiya Ethonics aims to become a leading name in the Indian ethnic wear segment.

Etoanic Ecommerce and Retail Private Limited was founded by Vishnuprasad Gopalkrishna Alva, a dynamic entrepreneur with diverse professional experience and a strong cultural background. He holds a Master of Commerce (MCom) degree along with a diploma in hardware and networking. With over 10 years of experience as a hardware and network engineer, 3 years as an accounts manager in the hotel industry handling multiple entities, and 1 year of experience in inventory management within an eCommerce ethnic wear manufacturing company, he brings a well-rounded business perspective. Additionally, he has worked as a customer service associate for various apparel brands, giving him deep insights into customer expectations and retail operations. Alongside his professional journey, he is also a dedicated Hindustani classical harmonium artist with over 18 years of experience, reflecting a strong connection to Indian culture and arts.

The company is co-founded and inspired by Leelavati Gopalkrishna Alva, a devoted homemaker, accomplished singer, and Visharada in Hindustani classical music. With over 38 years of experience as a performing artist and 7 years as a music guru at Yakshakala Nilaya, she brings cultural depth, discipline, and artistic vision to the brand. Her lifelong dedication to music and tradition plays a vital role in shaping the identity of Bharatiya Ethonics. The brand also reflects the next generation, with modeling and creative representation supported by her daughter, adding a modern touch to traditional values.

Together, Etoanic and Bharatiya Ethonics stand as a fusion of tradition, experience, and innovation—committed to delivering premium ethnic fashion while preserving the essence of Indian culture.